Amazon Canada’s Seller Registration

Amazon Canada’s seller registration process simplifies reaching a broader customer base. To become a seller, sign up for a professional account online. Provide your business, banking, tax info, and a valid credit card. Depending on your product type, you may need additional documents like licenses and origin certificates. Once approved, you can start selling. Amazon Canada’s Referral Program offers extra income opportunities by referring others, with benefits like early product access, premium customer support, and service discounts. Start now and expand your business with Amazon Canada’s seller registration.

Amazon Canada's seller registration

Prepare for Amazon Canada’s Seller Registration

Before you jump into the exciting world of selling on Amazon Canada, it’s essential to be well-prepared. Think of it as getting all your gear ready before embarking on a thrilling adventure. Take a moment to gather all the essential documentation and information you’ll need during the Amazon Canada’s seller registration process. This includes your business details, contact information, and those important tax-related documents. Being prepared upfront will help streamline your journey and get you selling in no time.

Step 1: Create an Amazon Canada’s Seller account

Let’s kickstart your Amazon Canada seller journey! The first step is to create your very own Amazon Canada Seller’s Central account. It’s a breeze, and we’ll walk you through it.

You’ve got options to begin your selling journey on Amazon. You can either use your customer account to start your sales, or if you prefer, create a new Amazon Canada seller’s account using your business email.

Go to

Look for the inviting ‘Start Selling’ or sign up button and give it a click.

Now, you’ll need to share some basic info to get things rolling:

  1. Your name
  2. Email address
  3. Business type
  4. Agree to the Amazon Seller Agreement.

Step 2: Pick Your Selling Plan

Amazon Canada seller’s account offers two selling plans: Individual and Professional.

The Individual Plan: It’s the freebie option. You can sign up for free, but remember, there’s a small per-item fee of CDN $1.49 for every item you sell. This plan is perfect if you’re thinking of selling just a few items each month. It’s easy on the wallet for the casual seller.

Professional Plan: For those looking to level up, there’s the Professional plan at CDN $29.99 per month. The perk here? No per-item fees! If you’re gearing up to sell more than 30 items each month, this is the better bang for your buck.

Step 3: Research Amazon Canada’s Seller Fees

Here are the main seller fees on Amazon Canada:

Amazon Canada's seller registration

Step 4: Strategize Your Amazon Canada Selling Game plan

Having a solid strategy is the key to success when Selling to Amazon Canada. Here are some important factors to consider:

  1. Product Selection: What are you going to sell? Research the Canadian market to identify in-demand or new trend products that align with your interests and expertise.
  2. Pricing: Determine competitive yet profitable prices for your items. Consider factors like shipping costs, fees, and your desired profit margins.
  3. Fulfillment Method: Will you handle shipping yourself (Fulfillment by Merchant) or use Amazon’s fulfillment services (Fulfillment by Amazon)?.
  4. Listing Optimization: Create compelling product listings with high-quality images and persuasive descriptions. Use relevant keywords to boost discoverability.
  5. Inventory Management: Don’t run out of stock or overstock items.
  6. Customer Service: Deliver top-notch customer service to build positive reviews and gain customer trust.
  7. Marketing: Consider using Amazon Canada Advertising to promote your products and increase visibility.
  8. Feedback and Reviews: Encourage satisfied customers to leave reviews, and address any issues promptly to maintain a good seller reputation.
  9. Legal and Tax Considerations: Understand the legal and tax obligations of selling in Amazon Canada, especially if you’re based outside the country.
  10. Competitor Analysis: Keep tabs on your competitors to stay competitive and adapt your strategy as needed.

Complete the Online Registration

The first step in becoming an Amazon Canada seller is to complete the form for Amazon Canada’s Seller Registration. Amazon has made this process user-friendly, guiding you through the essential information required to set up your seller account. Ensure that you provide accurate and up-to-date details to avoid any potential issues down the road.

Verify Your Identity

Before you can dive into selling on Amazon Canada, they’ll need to verify your identity. This step is pretty straightforward—you’ll need to submit a copy of your government-issued ID.

Enter Business Information

Enter your business information, including your company name, address, and contact details. Providing accurate information is essential for ensuring smooth operations and earning customer trust.

Provide Your Tax Information

Amazon Canada requires all sellers to provide their tax information, including your GST/HST number if applicable. For in-depth details about tax requirements for Amazon sellers in Canada and check at the Amazon Seller Central website.

Consider Legal Obligations for Selling

Selling on Amazon Canada involves legal obligations, including compliance with Canadian consumer protection laws. Familiarize yourself with these regulations to ensure that your business operates within the boundaries of the law.

Select and Link Payment Methods

Here’s how to set up and link payment methods on Amazon Canada’s Sellers Account:

  1. Go to your Seller Central account and click on ‘Settings.’
  2. Under ‘Payment Methods,’ select ‘Add a payment method.’
  3. Choose the payment method type (credit card, debit card, bank account, etc.).
  4. Provide the necessary payment information specific to the chosen method.
  5. Click ‘Add payment method’.

Determine What Products You Will Sell

Choosing the right products to sell on Amazon Canada is a critical decision. Conduct thorough market research to identify products with high demand and low competition. Selecting the right niche can significantly impact your success on the platform.

Add Your Products

Once your account is verified, and you were able to determine your product niche, you’re all set to start adding your products. It’s time to get creative with your listings. You’ll need to provide essential product information like the title, description, and price. Plus, don’t forget to jazz it up with some eye-catching images and videos of your products.

Set Pricing Details

Setting Pricing on Amazon Canada:

  1. Go to your Seller Central account and click ‘Products.’
  2. Select ‘Manage Pricing’ for the product you want to price.
  3. Enter the product price (fixed or range) and choose the currency.
  4. Click ‘Save.’

You can also create pricing rules for automatic adjustments based on criteria like availability, season, or location. To set rules, visit the ‘Manage Pricing’ page and go to the ‘Pricing Rules’ tab. Available rules include:

  1. Minimum price: Ensure your price never falls below a set amount.
  2. Maximum price: Keep your price from exceeding a specified maximum.
  3. Sale price: Automatically apply discounts during specific times.
  4. Free shipping: Offer free shipping to select customers or orders.

Choosing Shipping Preferences on Amazon Canada’s Seller Registration

Select your shipping preferences and methods. Offering fast and reliable shipping options can enhance the customer experience and boost your seller ratings.

  1. In your Seller Central account, click ‘Shipping Settings.’
  2. Under ‘Shipping Preferences,’ select options for:
  3. Shipping carrier
  4. Shipping method
  5. Shipping speed
  6. Shipping costs
  7. Shipping discounts
  8. Click ‘Save’ to save your preferences.

You can also create shipping profiles for different products or groups. To set up a profile, visit ‘Shipping Settings’ and go to ‘Shipping Profiles.’

Consider these factors when choosing preferences:

  1. Product weight and dimensions affect shipping costs.
  2. Shipping distance impacts costs.
  3. Chosen shipping speed affects expenses.
  4. Balance shipping costs with your budget and competition’s rates.

Additional options:

  1. Amazon’s Fulfillment by Amazon (FBA) service handles shipping and fulfillment.
  2. Third-party shipping providers may offer better rates or more control.
  3. Choose wisely to ensure timely, intact deliveries and attract happy customers

Activate Payments

After completing all the essential setup steps, don’t forget to activate your payment methods. This finalizes the process of your Amazon Canada’s seller registration, and you’re now all set to kickstart your selling journey on Amazon Canada.

Print and Prefill Shipping Labels

To optimize your shipping workflow, it’s highly beneficial to contemplate the utilization of printed and pre-filled shipping labels. This strategic approach not only saves you valuable time but also plays a pivotal role in enhancing the precision of your order fulfillment process.

Set Up Return Policies

Establish clear and customer-friendly return policies. Transparent return processes can instill confidence in your customers and reduce the likelihood of disputes.

Gain Access to the Most Tech-Savvy Consumers

One of the standout advantages of becoming an Amazon Canada seller is gaining access to a tech-savvy consumer base. Canadian shoppers are increasingly turning to online platforms for their purchasing needs, making this an ideal marketplace to tap into.

Reach More Customers with Frictionless Checkout

Amazon’s user-friendly and secure checkout process simplifies the purchasing journey for customers. This streamlined experience effectively minimizes instances of cart abandonment, ultimately leading to higher conversion rates for your business.

Increase Visibility with Amazon Prime Customers

By enrolling as an Amazon Canada seller, you open the door to reaching Amazon Prime customers, a valuable demographic. This presents a substantial opportunity to elevate the visibility and credibility of your products, ultimately enhancing your business’s potential for success.

Competitiveness of Marketplace

While Amazon Canada presents a host of benefits, it’s crucial to recognize the fierce competition within this marketplace. Achieving success necessitates a commitment to ongoing listing optimization, the delivery of exceptional customer service, and the agility to adapt to evolving market dynamics and trends.


In this comprehensive guide, we’ve outlined the process of Amazon Canada’s seller registration, from preparation to becoming a fully operational seller on the platform. We’ve also highlighted the advantages of venturing into the Amazon Canada marketplace, such as accessing a tech-savvy consumer base, reaching Amazon Prime customers, and benefiting from a frictionless checkout process.

Key Takeaways

To summarize, here are the key takeaways:

  • Thoroughly prepare for Amazon Canada seller registration.
  • Complete the online registration form with accurate information.
  • Apply for a Tax ID to comply with Canadian tax regulations.
  • Research and understand Amazon seller fees.
  • Carefully select the products you will sell on the platform.
  • Be aware of your legal obligations for selling in Canada.
  • Create a seller account and enter your business information accurately.
  • Select and link your preferred payment methods.
  • Set up your tax preferences and tax collection settings.
  • Provide detailed product information and competitive pricing.
  • Choose shipping preferences to enhance the customer experience.
  • Activate payments to finalize the setup process.
  • Consider printing and prefilling shipping labels for efficiency.
  • Establish customer-friendly return policies.
  • Leverage the advantages of Amazon Canada, including tech-savvy consumers, frictionless checkout, and access to Amazon Prime customers.
  • Be prepared for marketplace competitiveness and align with customer expectations.

By following these steps and embracing the opportunities that Amazon Canada offers, you can position yourself for success in this thriving e-commerce marketplace.