Amazon Multi-Channel Fulfillment (MCF) lets ecommerce sellers use Amazon’s vast fulfillment network to store, pick, pack, ship orders from multiple sales channels.
Amazon’s Multi-Channel Fulfillment (MCF) program is one of many fulfillment options Amazon offers to sellers. By storing your inventory at Amazon’s warehouses, they’ll handle fulfillment for your brand across select channels.
But while there are advantages to using Amazon’s Multi-Channel Fulfillment program, it also comes at some costs. Between fear of Amazon creating competing products and no ability to communicate with, remarket to, or access customer data of their own, many brands are wondering if they should stick with Amazon, switch to a 3PL, or manage retail fulfillment in-house.
Amazon Warehousing and Distribution (AWD) is a low-cost bulk storage solution for your inventory that distributes to Amazon store and other distribution channels. In addition, the program automatically replenishes your inventory in Prime-ready fulfillment centers.
