Walmart Fulfillment Services 2024 Guide

Consumers are increasingly turning to online marketplaces for their shopping needs, demanding faster delivery times and a seamless shopping experience which leads us to the Walmart fulfillment services. 

This puts pressure on sellers to not only offer competitive products but also ensure efficient fulfillment to meet customer expectations. 

WFS meaning Walmart Fulfillment Services emerged as a compelling option for sellers on the Walmart marketplace. 

WFS offers a comprehensive solution that can streamline your fulfillment process, free up your time, and potentially boost your sales. 


What is Walmart Fulfillment Service?

Fulfilled by Walmart or Walmart fulfillment services (WFS) is a program designed to simplify fulfillment for sellers on the Walmart Marketplace. When you enroll in WFS, Walmart takes care of several critical aspects of your online sales. 

Inventory Storage: You ship your products to designated Walmart fulfillment centers strategically located across the United States. This allows Walmart to leverage its vast network to ensure faster delivery times for your customers. 

Order Fulfillment: Once a customer places an order for a product fulfilled by Walmart (FBA), Walmart picks and packs the item at the fulfillment center closest to the customer’s location. 

Packing and Shipping: Walmart uses high-quality packaging materials and efficient shipping processes to ensure your products arrive safely and on time. 

Customer Service: WFS handles customer service inquiries for orders fulfilled by Walmart, including returns. This frees you up to focus on other aspects of your business.  

How Does Walmart’s Fulfillment Service Work

Walmart fulfillment works in the following way: 

1.Become a Walmart Marketplace Seller 

The first step is to register and be approved as a seller on the Walmart Marketplace. This involves creating a seller account, providing necessary documentation, and meeting Walmart’s seller standards. 

Apply for WFS

Once you’re a registered seller, you can apply for WFS through your seller Center account. There’s an approval process, so ensure your products meet WFS eligibility requirements (more on that later). 

Ship Inventory to Walmart Fulfillment Centers

After approval, you’ll receive instructions on which fulfillment centers to ship your products to. Walmart provides clear guidelines on packaging and labeling to ensure efficient processing. 

Convert Listings to “Fulfilled by Walmart”

Once your inventory arrives at the designated fulfillment centers, you can convert your product listings to “Fulfilled by Walmart.” This displays the badge on your listings, potentially increasing customer trust and visibility. 

Customer Purchases and Order Fulfillment

When a customer purchases a product fulfilled by Walmart, Walmart’s fulfillment centers handle order picking, packing, and shipping directly to the customer. 

Customer Service and Returns

Walmart’s customer service team manages inquiries and returns for WFS orders, freeing you up to focus on other aspects of your business. 

How to use Walmart Fulfillment Services

Not all sellers are automatically eligible for WFS. To ensure a smooth onboarding process, it’s important to understand the eligibility requirements. 

Existing Seller Account: You must be a registered and approved seller on the Walmart Marketplace in good standing to use WFS. This means having a history of following Walmart’s seller policies and meeting performance metrics. 

Product Eligibility: Not all products are eligible for WFS. There are restrictions based on size, weight, and certain product categories (e.g., perishables, hazardous materials). Walmart provides detailed guidelines on product dimensions and weight limitations. It’s also important to note that certain restricted product categories (like medications or firearms) are not eligible for WFS.

Application Process: The application process for WFS is relatively straightforward and can be completed through your Seller Center account. Walmart will review your application and consider factors like your seller history, product compliance, and sales volume. 

A strong track record of customer service and order fulfillment on the Walmart Marketplace can improve your chances of approval.

Walmart Fulfillment Services vs. Amazon FBA – What’s the difference?

Many sellers compare WFS to Amazon FBA, another leading fulfillment service provider. 

Seller Fees

Both FBA and WFS fee have fulfillment fees, but the structures may differ. WFS typically has a per-item fee, while FBA might have a combination of per-item and storage fees. It’s crucial to compare fee structures. 

Product Restriction

As mentioned earlier, WFS has limitations on product size, weight, and category. Amazon FBA offers a wider range of acceptable product sizes and weights, but may also have similar category restrictions. 

It’s important to compare the specific restriction of each service to ensure your products are compatible. 

Fulfillment Network Reach

Both WFS and FBA boast extensive fulfillment networks. However, Amazon currently has a larger global footprint, which can be a benefit for sellers targeting international markets. 

However, Walmart’s strength lies in its cast network of physical stores within the United States. This can potentially translate to faster shipping times and a potential for in-store pickup options for customers located near a Walmart store. 

Pros and Cons of Walmarts Fulfillment Service

Pros of Using Walmart Fulfillment Services

By leveraging Walmart’s strategically located fulfillment centers, you can potentially offer faster shipping times to your customers, especially those located within the United States. 

This can significantly improve customer satisfaction and potentially boost sales. 

Increased Sales Potential

The “Fulfilled by Walmart” badge on your listings can increase customer trust and confidence, potentially leading to higher conversion rates. Additionally, faster shipping options offered through WFS can make your products more competitive on the Walmart Marketplace. 

Improved Customer Satisfaction

By outsourcing fulfillment to Walmart, you free yourself from the complexities of order picking, packing, and shipping. 

This allows you to focus on other aspects of your business, such as product sourcing, marketing, and customer service. 

Furthermore, Wlamart handles customer service inquiries and returns for WFS orders, further streamlining your operations. 

Reduced Overhead Costs

While there are fees associated with WFS, you can potentially eliminate the need for your own warehouse space, packaging materials, and shipping suppliers. 

This can lead to cost savings in the long run, especially for sellers with high sales volume. 

Cons of Using Walmart’s Fulfillment Service

As with any fulfillment service, there are fees associated with WFS. These fees can vary depending on the size, weight, and value of your products. 

It’s crucial to carefully consider the fee structure to ensure WFS remains cost-effective for your business. 

Product Restrictions

The limitations on product size, weight, and category can be a drawback for some sellers. If you sell oversized, overweight, or restricted items, WFS may not be the best fit. 

Reliance on Walmart’s Infrastructure

When you use WFS, you’re essentially outsourcing a critical aspect of your business to Walmart. This means you’re reliant on their fulfillment processes and performance. 

While Walmart has a well-established fulfillment network, it’s important to consider potential disruptions or delays within their system. 

Walmart Fulfillment Services: Requirements

To ensure a smooth application process and successful use of WFS, here’s a dedicated section detailing the specific requirements. 

As mentioned previously, you must be registered and approved seller on the Walmart Marketplace in good standing. 

This includes having a history of following Walmart’s seller policies and meeting performance metrics like order fulfillment rates and customer service ratings. 

Product Eligibility

Ensure your products comply with WFS sie and weight limitations. Currently, most products must weigh under 30 lbs and have dimensions no larger than 25x20x14 inches. There are also specific category restrictions, so it’s vital to review Walmart’s guidelines to avoid any application hurdles. 

Shipping Capabilities

You’ll need to be able to ship your products to designated Walmart fulfillment centers. Walmart provides clear instructions on packaging Walmart fulfillment center. Walmart provides clear instructions on packaging and labeling requirements to ensure efficient processing upon arrival. 

Walmart Fulfillment Service Fees

The decision to use WFS depends on several factors specific to your ecommerce business: 

If you’re a high-volume seller with a large product catalog, WFS can streamline your operations and potentially free up resources to focus on growth strategies. 

For smaller businesses with a more manageable inventory, the cost-effectiveness of WFS may need closer evaluation. 

Consider the size, weight, and category of your products. If they comply with WFS restrictions and can benefit from faster shipping offered through Walmart’s network, then WFS could be a good fit. However, if your products don’t meet size or weight limitations or fall into restricted categories, you may need to explore alternative fulfillment operations. 

Carefully analyze the WFS fee structure using the Fee Calculator Tool and compare it to your current fulfillment costs. Factor in potential cost savings from reduced overhead expenses (e.g., warehouse space, packaging materials) to determine if WFS offers a financially viable solution. 

If your primary target market is located within the United States, WFS can be particularly advantageous. Leveraging Walmart’s extensive network of fulfillment centers can potentially translate to faster shipping times and the possibility of in-store pickup options for customers located near Walmart stores, and the possibility of in-store pickup options for customers located near Walmart stores. 

Is Walmart Fulfillment Services right for your business?

If WFS isn’t the perfect fit for your business, there are alternative fulfillment options to consider: 

Fulfillment by Merchant (FBM): You can handle all aspects of fulfillment yourself, including storing inventory, picking and packing orders, and shipping them directly to customers. This approach offers maximum control but requires significant time, resources, and potentially higher shipping costs. 

Third-Party Logistics (3PL) Providers: Several independent 3PL companies offer fulfillment services. These providers can manage storage, order fulfillment, and shipping for a fee. It’s important to compare pricing structures and service offerings of different 3PL providers to find one that aligns with your needs.