Sell on Amazon International Marketplaces

A significant portion of Amazon sellers, 63%, have reported seeing profits within a year of launching their Amazon marketplaces business, and a substantial number, 20%, said it took less than three months to turn a profit. 

These figures highlight the potential for rapid growth and scalability that international marketplaces can offer. 

This trend is driven by the vast potential customer base offered by Amazon’s global network. By strategically entering new marketplaces, sellers can diversify their revenue streams, mitigating dependence on a single market, and tap into new growth opportunities. 

Sell on amazon international marketplaces

What is an Amazon Online Marketplace?

An Amazon online marketplace is a virtual platform hosted by Amazon that connects sellers with millions of potential customers worldwide. 

These marketplaces offer a familiar and trusted shopping experience for consumers, while providing sellers with a robust infrastructure to reach and sell globally on Amazon. 

By making use of Amazon’s established brand recognition, fulfillment network, and marketing tools, sellers can streamline their entry into new international markets. 

Amazon’s Global Marketplaces

Amazon boasts an impressive presence with 21 online marketplaces operating across the globe, each catering to a specific region and customer base. 

Here’s a quick overview of some of the most prominent Amazon marketplaces: 

  • North America: United States, Canada, Mexico 
  • Sell on Amazon Europe: United Kingdom, Germany, France, Italy, Spain, Netherlands, Poland, Sweden, Czech Republic, Slovakia, Turkey
  • Asia: Japan, Singapore, India, Australia
  • South America: Brazil

It’s crucial to understand that each Amazon markets operates independently with its own product categories, regulations, fees, and customer preferences. 

A product that performs well in the US marketplace might not resonate with audiences in other regions. Conducting thorough market research is vital before venturing into new international marketplaces. 

How to Sell on Amazon’s International Marketplaces?

There are two primary methods for selling on Amazon’s international marketplaces: 

  1. Export Using Fulfillment by Merchant (FBM)

This model offers sellers greater control over fulfillment costs by allowing them to manage inventory and international shipping logistics themselves. 

Sellers typically fulfill orders directly from their own warehouses, which can be ideal for businesses with established international shipping relationships or those dealing with high-value or bulky products where FBA fees might be significant. 

However, managing FBM for international sales requires a significant investment in time and resources. 

Sellers need to navigate complex international shipping regulations, including customs clearance procedures and export documentation. Additionally, FBM can lead to longer delivery times compared to FBA, potentially impacting customer satisfaction and competitiveness in certain markets. 

  1. Leverage Fulfillment by Amazon (FBA)

This program streamlines the fulfillment process for sellers by allowing them to store inventory in Amazon fulfillment centers located within their target international marketplaces. 

When a customer places an order, Amazon picks, packs, ships, and provides customer service, freeing up sellers to focus on product sourcing, marketing, and business growth. 

FBA offers several advantages for international sellers, including faster delivery times, improved customer satisfaction metrics due to a trusted brand like Amazon handling fulfillment, and access to Amazon’s efficient logistics network. 

However, FBA comes with additional fulfillment fees that sellers need to factor into their pricing strategy. 

Read to gather more information on Amazon FBA vs FBM.

List of Amazon Marketplaces

United StatesEnglishUS Dollar (USD)
CanadaEnglish/FrenchCanadian Dollar (CAD)
MexicoSpanishMexican Peso (MXN)
United KingdomEnglishBritish Pound (GBP)
GermanyGermanEuro (EUR)
FranceFrenchEuro (EUR)
ItalyItalianEuro (EUR)
SpainSpanishEuro (EUR)
JapanJapaneseJapanese Yen (JPY)

This table only includes a selection of Amazon marketplaces. For a comprehensive list of Amazon marketplaces, visit the official Amazon Seller Central website.

Which is the Best Marketplace for Amazon?

Unfortunately, there’s no single “best” marketplace for all Amazon sellers. 

The ideal marketplace for your business depends on several factors, including: 

Identify the regions where your products are likely to be in high demand. Consider factors like language, demographics, and consumer buying habits. 

Research product demand and competition within your chosen marketplace. Certain product categories might be more saturated in specific regions. 

Analyze potential sales volume, competition, and marketplace fees to determine the profitability of each marketplace. 

How to start selling in other FBA Marketplaces

  1. Research the Market. Conduct thorough market research to understand customer preferences, regulations, and potential competition within your target marketplace. 
  2. Register for Seller Accounts. You’ll need to register for separate seller accounts on each Amazon marketplace you wish to operate in. 
  3. Translate Your Listings. Effective product listings are crucial for success on Amazon. Ensure your product descriptions, titles, and keywords are translated accurately into the local language of your target marketplace. Consider cultural nuances and local search habits when optimizing your listings. 
  4. Pricing Strategy. Research local pricing trends and competitor pricing for similar products. Develop a competitive pricing strategy that factors in potential currency fluctuations, FBA fees, and local import duties or taxes that might affect your final landed cost. 
  5. Marketing and Customer Service. Develop a localized marketing strategy tailored to your target audience. Consider using Amazon’s advertising tools within each marketplace to reach potential customers. Be prepared to offer customer service in the local language to ensure a positive customer experience. 
  6. Compliance. Each marketplace has its own regulations and compliance requirements. Familiarize yourself with the specific import/export regulations, labeling requirements, and tax laws applicable to your target market. 
  7. Inventory Management. Developing a robust inventory management strategy is crucial for FBA sellers in international markets. Lead times for shipping inventory to fulfillment centers can be longer, so forecasting demand and maintaining adequate stock levels is essential to avoid stockouts and lost sales opportunities.