How to Send Products to Amazon FBA UK in 6 Easy Steps
Amazon FBA UK Fulfillment by Amazon has revolutionized the way ecommerce sellers operate, offering a hassle-free fulfillment service that handles storage, packaging, and shipping on behalf of sellers.
With Amazon’s wide customer base in the UK, launching an Amazon FBA UK business presents a profitable opportunity for both local and international sellers.
For sellers looking to start an Amazon FBA business in the UK, understanding how to send products to Amazon FBA UK efficiently is important.
Why to Start Amazon FBA UK?
The UK ecommerce market is one of the largest in Europe, making it an attractive destination for sellers looking to expand their Amazon businesses. With a growing number of consumers preferring online shopping, Amazon UK global store offers a robust platform with millions of potential buyers.
One of the primary advantages of Amazon FBA in the UK is Amazon’s fulfillment infrastructure, which allows sellers to store their products in Amazon fulfillment centers while Amazon handles storage, order processing, packaging, and delivery, meaning sellers can scale their businesses quickly without having to manage logistics themselves.
Amazon FBA also provides Prime eligibility, which gives sellers access to Amazon’s loyal Prime customer base, leading to higher conversion rates and increased sales potential.
Start an Amazon FBA UK Business in 6 Easy Steps
Step 1: Register Your UK Business
To sell on Amazon UK, you need to first register your business in the UK.
You can operate as a sole trader, limited company, or partnership, but most sellers prefer registering as a limited company due to tax benefits and liability protection.
You will need to register your business with HM Revenue and Customs (HMRC) and obtain a Unique Taxpayer Reference (UTR) if you are operating as a sole trader. If you are setting up a limited company, you need to register with Companies House and receive a Company Registration Number (CRN).
For international sellers, setting up a UK business entity is optional, but you need to still comply with tax regulations, including Value Added Tax (VAT) registration if your annual sales exceed the VAT threshold.
Step 2: Research the Market
Before launching your Amazon FBA UK business, conducting market research is essential to identify profitable product opportunities. Using tools like Helium 10 and Forceget, sellers can analyze product demand, competition levels, and pricing trends on Amazon United Kingdom site.
Understanding consumer preferences in the UK market is also critical. Products that perform well in the US or other regions may not necessarily succeed in the UK due to differences in regulations, buying behavior, and seasonality trends.
Studying competitor pricing, customer reviews, and keyword rankings on seller central UK can help you determine which products have high demand and lower competition.
Step 3: Choose Products To Sell
Selecting the right products is important for success with Fulfillment by Amazon UK. The best-selling products on Amazon.co.uk typically fall under categories like home and kitchen, health and beauty, electronics, and fitness gear.
Using the UK FBA calculator, sellers can estimate profitability and fees associated with each product before listing it.
When choosing a product, consider factors such as:
- Profit margins after deducting Amazon FBA UK fees
- Product size and weight to minimize FBA fulfillment fees
- Demand trends and seasonal fluctuations
- UK import restrictions and compliance requirements.
Step 4: Set-up Amazon FBA Account
To start selling, you need to create an Amazon Seller Central United Kingdom account. You can choose between an Individual Plan, which charges a per-sale fee, or a Professional plan, which has a monthly subscription fee but provides access to advanced selling tools and bulk listing capabilities.
Once your account is active, you will need to set up your FBA preferences, including:
- Choosing the fulfillment method (FBA vs FBM)
- Listing your products with optimized titles, descriptions, and keywords
- Enabling Amazon’s VAT Calculation Service for tax compliance
After your account is configured, you are ready to send products to Amazon FBA UK fulfillment centers.
Step 5: Source the Products and Suppliers
Finding a reliable supplier is essential to ensure product quality and consistent inventory levels. Many sellers use Alibaba, UK wholesalers, or local manufacturers to source their products.
Before placing bulk orders, request product samples, check supplier credentials, and negotiate pricing and MOQs (Minimum Order Quantities).
Working with suppliers who have experience with FBA requirements can streamline the shipping and labeling process.
Step 6: Set-up Admin Process for the Business
Running a successful FBA Amazon UK business requires efficient administrative processes. This includes setting up:
- VAT compliance and tax reporting
- Inventory tracking and restocking schedules
- Customer service and return policies
- Marketing strategies, such as PPC advertising and SEO optimization
How to Prepare Your Products for Amazon FBA UK
Amazon has strict packaging and labeling requirements for FBA shipments. Each product must have an FNSKU barcode, and items should be packed in Amazon-approved packaging materials.
Sellers need to follow Amazon’s packaging guidelines to prevent inventory delays or rejections at FBA fulfillment centers.
Shipping Your Products to Amazon FBA UK Fulfilment Centers
Small Parcel Shipments
For smaller shipments, sellers can use Amazon’s partnered carriers or third-party courier services. These shipments are typically sent in individual boxes and must comply with Amazon’s labelling and weight restrictions.
Pallet / LTL Shipments
For large inventory volumes, sellers can opt for Less Than Truckload (LTL) shipments via freight forwarding services.
Palletized shipments need to meet Amazon’s pallet guidelines, including weight limits, labeling, and stacking requirements.
Inventory Management Hacks for Amazon FBA UK Sellers
Managing Amazon fulfillment UK inventory effectively is crucial for avoiding stockouts and excessive storage fees. Sellers can use automated inventory tracking tools and set up restocking alerts to optimize inventory levels.
Using Amazon’s inventory performance dashboard in Seller Central Amazon UK, sellers can monitor sales velocity and storage limits to prevent unnecessary fees.
Amazon FBA UK Fees in 2025
Amazon FBA UK fees can be broken down into several key cost components, each affecting your overall expenses.
These fees vary based on product size, weight, category, and sales volume. From 2025, Amazon has updated its FBA fee structure, with some increases expected due to rising operational costs.
Referral Fees
Amazon charges a referral fee on each sale made through its platform. This fee is a percentage of the total sale price, including shipping and gift-wrapping charges. Referral fees vary by product category, with some categories having higher rates than others.
The minimum referral fee per item is £0.25, meaning sellers with low-cost products still pay this baseline amount.
Amazon adjusts referral fee percentages periodically, so sellers should check Amazon Seller Central UK for the latest updates.
Calculating referral fees beforehand using the UK FBA calculator helps sellers optimize pricing strategies and maintain profitability.
FBA Fulfillment Fees
Amazon FBA fulfillment fees cover storage, picking, packing, and shipping costs when using Amazon’s fulfillment centers.
These fees are based on product weight and dimensions, with larger and heavier items incurring higher fulfillment fees.
For 2025, fulfillment by Amazon UK fees are expected to increase slightly due to logistics and handling cost inflation.
- Standard-size products (below 900g): Fees start at £2.05 per unit
- Large Standard-size items (900g to 2kg): Fees range from £2.85 to £5.50 per unit
- Oversized items (above 2kg): Fees are £5.50+, depending on weight and dimensions.
For sellers shipping to Amazon fulfillment UK centers, lower weight and compact packaging can help minimize FBA fulfillment fees.
Additionally, sellers who use multi-channel fulfillment MCF to ship orders from othe platforms via Amazon will have different fulfillment fee rates.
Storage Fees
Amazon FBA charges monthly storage fees for keeping products in its fulfillment centers. These fees fluctuate based on seasonality, with higher costs during peak sales periods such as Q4.
In 2025, Amazon UK storage fees are expected to follow the pattern of previous years.
- Off-peak season (January – September): £0.40 per cubic foot per month
- Peak Season (October – December): £1.10 per cubic foot per month.
Amazon applies long-term storage fees for inventory stored for more than 365 days, increasing costs for slow-moving inventory.
Subscription Fees
Amazon sellers need to choose between two types of selling plans, each with its own pricing structure:
- Individual Selling Plan:
- No monthly fee
- Charges £0.75 per item sold
- Best for low-volume sellers (less than 35 per month)
- Professional Selling Plan:
- Costs £25 per month
- No per-item selling fee
- Grants access to bulk listing tools, advanced advertising, and FBA eligibility.
- Recommended for serious sellers who want to scale their business.
The Professional Selling Plan is ideal for FBA sellers because it allows them to list unlimited products and access Amazon’s business reporting tools for performance optimization.
VAT Compliance
VAT registration requires businesses to charge VAT on their sales and submit VAT returns to HM Revenue and Customs (HMRC). Amazon provides VAT calculation services, but sellers need to ensure compliance with EU and UK tax regulations.
For international sellers, Amazon offers the Amazon VAT Services program, helping sellers navigate cross-border tax obligations when expanding to European marketplaces.
Failure to comply with VAT regulations can result in penalties, account suspension, or additional tax liabilities. Sellers should consider using accounting tools or VAT specialists to ensure smooth compliance.