How to Sell on TikTok Shop in 2024

TikTok has become a popular marketplace due to its engaging and captivated audience, raising the question for ecommerce sellers: `How to sell on TikTok Shop?`

TikTok has grown in popularity in 2024, harboring audiences with its engaging short-form videos, which has led more and more into understanding how to sell on TikTok Shop

This social media giant has transformed into a powerful marketing tool, showcasing to the massive viewer base whether young or old a wide range of products, may they be makeup, clothing, home goods, or other.  

How to Sell on TikTok Shop in 2024

What is TikTok Shop?

TikTok shop is an in-app feature that allows businesses to sell directly to viewers. 

Creators can add product links to their videos, allowing viewers to seamlessly purchase items without leaving the app. 

Additionally, sellers can create a dedicated storefront within TikTok Shop to showcase their products. 

How to Start Selling on TikTok Shop Step-by-Step

To best start selling on TikTok shop, follow the step by step guide presented below:

1. Meet the Requirements

To be eligible to sell on TikTok Shop, you’ll need to comply with a few key requirements. More on that later. 

2. Sign Up as a Seller

Head to the TikTok Shop Seller Center and complete the application process. This will involve providing information about your business, including your business name, contact details, and tax information. 

You’ll also need to provide details about the products you plan to sell, such as product descriptions, categories, and high-quality images. 

3. Get Approved

Once you submit your application, TikTok will review it to ensure you meet their eligibility criteria and comply with their policies.
Approval times can vary, so be patient. You’ll receive notification via email once your application is processed. 

4. Add Products

After receiving approval, you can upload your products to sell on TikTok Shop. Here’s where product optimization comes into play. 

High-quality product images are essential for grabbing attention and showcasing your products in the best light. In addition to clear and visually appealing photos, be sure to create detailed descriptions that accurately represent your products and include relevant keywords to improve searchability within TikTok Shop. 

Competitive pricing is also crucial. Research popular products within your niche to understand current market prices and ensure your offerings are attractive to potential customers. 

5. Start Creating Content

Make sure to use the creative content via TikTok to showcase your products and engage with potential customers. 

Create engaging video content that showcases your products in action. 

Attention spans are short on TikTok, so aim for videos that are 15 seconds or less. Research hashtags that your target audience is likely to be searching for and incorporate them into your videos. This will help your content get discovered by a wider audience. 

Many popular TikTok trends and challenges involve specific music choices. Consider incorporating trending music into your videos to tap into current trends and increase engagement. 

Instead of simply listing product features, visually demonstrate how your products can be used and the benefits they offer. 

People connect with genuine content therefore, present your brand personality and create informative videos that are also entertaining. 

What Are the Requirements to Sell on TikTok?

First, you’ll need a registered business. 

This means having a business license or other official documentation that proves your legitimacy as a seller. 

Second, you’ll need to establish a TikTok Business Account. This separate account from your personal TikTok profile provides access to analytics, advertising tools, and other features specifically designed for businesses. 

Age and regional restrictions may also apply, so be sure to check the latest TikTok Shop Center guidelines to ensure you’re eligible. 

How Much Does It Cost to Sell on TikTok Shop?

There are two main cost considerations when selling on TikTok Shop. TikTok charges a commission fee for each sale made through your shop. 

This fee is a combination of a percentage of the total sale price and a fixed fee per order. 

Currently, the standard commission rate is 5% (though new sellers may benefit from a temporary reduced rate during their first 3 months). 

There’s also a $0.30 USD transaction fee applied to each order. 

Unlike some other online marketplaces, TikTok Shop does not charge any fees for listing your products. This means you can upload and showcase your products without incurring any upfront costs. 

Tips for increasing sales with your TikTok shop

Partner with influencers, collaborate with relevant TikTok creators to reach a wider audience and leverage their established trust. 

Go live or host live shopping events to connect directly with viewers, answer questions, and demonstrate your products. 

Run promotions and offer discounts, bundle deals, and flash sales to incentivize purchases. 

Track your results and use the TikTok Shop’s analytics to understand what content resonates with your audience and adapt your strategy accordingly.

How to Add Products to TikTok Shop

Here’s how to add products on TikTok Shop once you’ve been approved as a seller on TikTok. 

  1. Access Seller Center: Head to TikTok Seller Center
  2. Navigate to Products: Within the TikTok Shop Seller Center dashboard, locate the “Products” section. You may find this under the “Manage” or “Inventory” tab depending on the specific layout. 
  3. Add New Products: Click on the “Add New Product” button. This will open a product creation form. 
  4. Fill Out Product Details: Here’s where you’ll provide all the essential information about your products:
    1. Enter your product name, brand (if applicable), and select the appropriate product category. 
    2. Upload high-quality product images that showcase your product from different angles. You can also include a short video if desired. 
    3. Craft detailed product descriptions that accurately represents your product’s features, benefits, and specifications. Be sure to include relevant keywords to improve searchability within TikTok Shop. 
    4. Set your price, stock quantity, and any promotions you may want to offer. 
    5. Choose your shipping method and define shipping costs.  
  5. Review and Submit: Once you’ve filled out all the required information, carefully review your product listing for accuracy. Make any necessary corrections before submitting your product for approval. 

TikTok Shop FAQ

How Does TikTok Shop Work? 

As mentioned earlier, TikTok Shop allows in-app purchases through product links in videos and dedicated storefronts. 

Is It Worth Selling on TikTok? 

Some individuals may question is it worth selling on TikTok, and whether selling on TikTok Shop is worthwhile depends on your target audience and product type. 

This platform thrives on visual content, making it ideal for products that can be effectively showcased in short video. 

Is It Free to Sell on TikTok? 

Yes, there is no upfront cost to register as a seller on TikTok Shop. However, standard transaction fees apply for each sale. 

Can I sell digital products on TikTok Shop? 

Currently, TikTok Shop only supports the sale of physical products. 

Do You Get Charged on TikTok for Selling Items? 

Yes, there are commission fees associated with each sale made through TikTok Shop. The exact percentage may vary depending on your product category. 

Can anyone sell on TikTok shop? 

No, there are eligibility requirements. You’ll need a registered business and a TikTok Business Account to apply. 

How to fulfill orders on TikTok Shop? 

The TikTok Shop Fulfillment process is entirely your responsibility as the seller. You’ll need to handle packaging, shipping, and customer service for orders placed through TikTok Shop.