How to Sell Amazon Products on Shopify

Diversifying your sales channels beyond Amazon Marketplace allows you to tap into new customer demographics and potentially increase your overall sales volume, which is why it’s important to understand how to sell Amazon products on Shopify. 

Shopify remains to be one of the intriguing options for Amazon sellers. 

Established in 2006, Shopify is one of the leading all-in-one commerce platforms that empowers entrepreneurs to create, manage, and grow their businesses. 

By integrating platforms to Shopify with your Amazon Seller Central account, you can leverage the strengths of both platforms reaching a wider audience and potentially boost your sales.

Benefits of Selling Amazon Products on Shopify

There are several benefits when it comes to connect Shopify to Amazon seller: 

Shopify boasts a distinct user base compared to Amazon, allowing you to expose your products to a fresh customer pool. 

Shopify offers an extensive customization options for your online store, enabling you to create a unique brand experience that aligns perfectly with your vision, as well as empowers you to leverage various marketing tools and sales channels aside from Amazon’s Marketplace. 

Not to mention, you can manage your inventory from a single platform, potentially streamlining your fulfillment process. 

How to Sell Amazon Products on Shopify?

In order to sell Amazon products on Shopify, follow the steps below: 

1. Start a Shopify Store

If you haven’t already, create a Shopify store. Shopify offers a free trial period, allowing you to explore the platform’s functionalities and experiment with adding products before committing to a paid plan. 

2. Choose an Integration App

Shopify integrates with Amazon through third-party applications. Conduct thorough research to select an app that caters to your specific needs and budget. Popular options include: 

  • Spocket: This app facilitates Shopify dropshipping from Amazon, including multiple suppliers. It offers features like automated inventory updates, order routing, and real-time shipping costs. 
  • Syncee Marketplace: This app boasts a user-friendly interface and is well-suited for high-volume product listings. Syncee Marketplace allows you to manage product data, pricing, and inventory across multiple channels, including Shopify connect to Amazon. 

Inventory Source: This app provides a robust solution for inventory management and integrates seamlessly with Amazon Seller Central. Inventory Source offers features like automatic order fulfillment, bulk editing tools, and real-time inventory synchronization.

How to Import Products from Amazon to Shopify?

To important products from Amazon to Shopify depends on the integration app you choose to use: 

Spocket

Within the Spocket app, you can search for products by keyword or browse by category. 

Once you locate the desired Amazon product, you can add it to your Spocket catalog with a few clicks. 

Sprocket will then provide you with a unique product listing for your Shopify store, complete with pre-filled information like title, description, images, and pricing. 

You can customize this information further before publishing the product on your Shopify store. 

Syncee Marketplace

Syncee Marketplace offers a more automated approach to product import. After connecting your Amazon Seller Central account, you can establish product import rules. 

These rules will determine which Amazon products are automatically imported into your Shopify store based on specific criteria, such as product category, brand, or price. 

Syncee Marketplace allows you to import product variations and manage your inventory across both platforms. 

Inventory Source

Similar to Syncee Marketplace, Inventory Source provides automated product import functionalities. Import Amazon products to Shopify are to be configured by you based on preferences. 

Sync your Amazon product listings to your Shopify store automatically and gain features like bulk editing and price synchronization to ensure your Shopify listings are always up-to-date. 

Requirements for Amazon Shopify Integration

Shopify Amazon integration depends on the chosen integration apps however, here are some considerations: 

Active Amazon Seller Account

You’ll need a professional selling account on Amazon in good standing. A professional selling account demands monthly subscription fees, but it allows access to a wider range of selling features on Amazon Marketplace, such as increased product listing limits and access to bulk listing tools. 

Shopify Subscription

An active Shopify subscription is necessary to use the platform’s subscription. Shopify offers a tiered pricing structure with varying monthly fees, providing access to different features and functionalities based on your store’s needs. 

Consider factors like your sales volume, number of products, and desired features when selecting a Shopify subscription plan. 

How to Connect Shopify to Amazon

Selling on Shopify and Amazon starts with the integration process depending on the app you choose. The general steps involve: 

Installing the chosen integration app from the Shopify App Store. Each will have its own installation instructions, but typically, this involves visiting the app’s page within the Shopify App Store and clicking “Add App”. 

Grant the app permission to access your data. Once installed, the app will request authorization to access information from both your Shopify and Amazon Seller Central accounts. Carefully review the data permissions requested by the app before granting access. 

Each app will have its own configuration options, allowing you to customize the integration to fit your specific needs. This may involve specifying which Amazon products you want to import into your Shopify store, setting product pricing and inventory levels, and configuring how orders are routed and fulfilled. 

Best Practices After Integration Amazon on Shopify

Once your Amazon products are imported into Shopify, optimize your listing to ensure success. 

Create compelling product descriptions that are unique to your Shopify store, catering to potential Shopify customers who may not be familiar with Amazon listings. 

Use high-resolution images that showcase your products from various angles. 

Analyze pricing strategies on Shopify to ensure your Amazon products are competitively priced within the Shopify marketplace. 

Maintain accurate inventory levels across both platforms to avoid overselling and customer dissatisfaction. 

How to Adapt Your Shopify Listings to Amazon

While you can’t directly list Amazon products on your Shopify store, you can import product data from Amazon and use it as a foundation to create optimized listings for your Shopify audience. 

Don’t copy and paste descriptions from Amazon, but craft compelling descriptions tailored to Shopify customers. Highlight unique selling points and benefits that might resonate more with a Shopify audience compared to Amazon shoppers. 

Conduct keyword research specific to Shopify. While some overlap might exist, search trends and popular keywords may differ between the two platforms. 

Use relevant keywords throughout your product descriptions and titles to improve organic search ranking within Shopify. 

Maintain consistent brand voice and tone that aligns with your overall shopify store aesthetic. The tone used for product descriptions on Amazon might not necessarily match your brand identity on Shopify. 

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