How to Find Trending Products on Amazon in 2025

Amazon, as the world’s largest online marketplace, is a goldmine for discovering products with rising demand. Whether you’re an experienced seller or a newcomer looking to enter the Amazon ecosystem, understanding how to find trending products on Amazon can set you up for success. 

Trending products drive high sales, generate viral attention, and often have less competition when discovered early. But identifying these opportunities is more than just guessing which Amazon trending products will take off, it requires data analysis, market research, and strategic sourcing

What Are Trending Products on Amazon?

Trending products on Amazon are items that experience a rapid increase in demand, often fueled by consumer behavior shifts, social media trends, and emerging market needs. 

Unlike Evergreen products, which maintain steady demand over time, trending products can be seasonal, niche-specific, or short-lived viral sensations. 

What Makes a Product “Trending” on Amazon?

High Sales Velocity 

One of the most crucial factors for identifying a trending product is high sales velocity, the speed at which item sells over a specific period. Most bought Amazon items usually exhibit a sharp increase in daily or weekly sales, often reflecting high demand. 

Increasing Search Volume 

What are people searching for on Amazon? This question is important for sellers looking to identify trends early. When a product begins to rank higher in search queries, it signals growing interest. 

Tools like Forceget can help tracking Amazon search trends and pinpoint emerging high-demand products. 

Low Competition or Emerging Niches

A product that is gaining traction but has low competition is an ideal find.
Sellers should look for niches that are not yet saturated, where they can enter the market with minimal resistance while benefiting from increasing demand. 

Growing Demand Across Multiple Platforms 

A product that trends on Amazon often sees similar demand spikes on other platforms, such as TikTok, Instagram, Pinterest, and Google Trends. 

Monitoring viral Amazon products and seeing which items are gaining traction on social media can help sellers spot trends early. 

How to Find Trending Products on Amazon

Find Emerging Trends Before Your Rivals 

The key to success in selling Amazon trending products is to spot them before they become saturated. 

By analyzing upcoming product launches, Kickstarter campaigns, and tech innovation reports, sellers can identify the coolest things to buy from Amazon before they hit mainstream popularity. 

Use Amazon Historical Data 

Amazon provides tools and reports that can help sellers track past sales performance. 

By analyzing Amazon top selling products over the years, sellers can predict product trends and identify which niches consistently perform well. 

Industry Reports and Social Media

Platforms like Google Trends offer insights into how to find trending items on Amazon by tracking shifts in search volume and purchase patterns. 

Additionally, keeping an eye on trending TikTok videos and viral social media campaigns can help identify Amazon cool stuff to buy before it peaks in popularity. 

Validating the Profitability of a Trending Product

Sales Demand vs. Saturation 

Just because a product is trending doesn’t mean it’s the right choice for your business. 

Sellers should analyze Amazon best selling item to ensure they’re not entering an overly competitive niche. 

Profit Margins and Fulfillment Feasibility

A product may have high demand, but if the profit margins are too low, it’s not worth the investment. 

Understanding Amazon FBA fees, shipping costs, and potential fulfillment expenses is important before committing to a new product. 

Seasonal vs. Long-term Trends 

Some products, like Halloween costumes or Christmas decorations, have predictable seasonal trends, while others may be short-lived fads. 

Sellers should evaluate whether their product has long-term potential or if they need a seasonal fulfillment expert to manage inventory effectively. 

Top 5 High-Demand Product Categories of Amazon

1. Electronics

Amazon consistently sees a high volume of sales in electronics, with trending Amazon products such as smart home devices, wireless earbuds, and portable chargers topping the charts. 

2. Clothing, Shoes & Jewelry

Fashion trends change rapidly, making this a lucrative yet competitive category. Sustainable fashion, athleisure, and minimalist jewelry continue to gain traction. 

3. Beauty & Personal Care

Products like organic skincare, hair growth treatments, and LED facial masks have seen consistent growth. Viral TikTok trends often drive surges in demand. 

4. Home & Kitchen and Kitchen & Dining

Space-saving organizers, ergonomic kitchen tools, and smart home gadgets are among the most searched thing on Amazon and purchased items in this category. 

5. Health & Household

The demand for fitness equipment, ergonomic office chairs, and home wellness products continues to rise as more people prioritize health and comfort. 

Tips for Selling Trendy Products

Sell a Product Serving As a Foundation For an Expanding Product Line

Sellers should consider products that allow them to build an entire brand around a niche. For example, selling reusable water bottles can lead to expansions in related categories such as travel accessories, hydration packs, and outdoor gear. 

Improve an Already Decent Product 

Finding a trending product and making strategic improvements can differentiate your listing from competitors. 

Reading negative reviews on similar products can help sellers identify weaknesses and create better versions. 

Be Careful with Selling Seasonal Products 

Seasonal products can be profitable, but they require careful inventory planning. 

Consulting with a seasonal fulfillment expert ensures that sellers manage stock efficiently without overinvesting in temporary trends.