How to Find Reliable Amazon Wholesale Suppliers: 10 Strategies to Dominate the Market
With more sellers flooding Amazon’s platforms globally, the ability to connect with high-quality, reliable Amazon wholesale suppliers has become both an art as well as a science.
Many aspiring sellers and growing brands are now asking the same core question: how to find wholesale suppliers for Amazon FBA without wasting time or risking capital on questionable vendors?
The good news is that wholesaling to sell on Amazon is still one of the most scalable and sustainable business models. Unlike private labeling, you’re working with established brands and distributors, often avoiding overseas manufacturing delays or branding expenses.
According to JungleScout’s report, over 26% of Amazon sellers now use the wholesale model to reliably source inventory, reinforcing the importance of building strong, long-term partnerships with Amazon-approved wholesalers.
What Are Amazon Wholesale Suppliers?
Amazon wholesale suppliers are businesses that sell products in bulk at a discounted wholesale rate to sellers looking to resell them on platforms like Amazon.
These suppliers may include large manufacturers, official distributors, or even smaller, local brands.
The key differentiator is that they allow for bulk purchasing and often support recurring orders, which is important for maintaining stock consistency in your FBA operation.
Working with wholesale Amazon suppliers allows Amazon FBA sellers to restock inventory month after month without relying on limited or unstable retail arbitrage sources. With a list of Amazon suppliers on hand, a seller can shift focus from product hunting to sales optimization and scalability.
Types of Amazon Wholesale Suppliers
1. Large Brands & Manufacturers
When aiming for the best possible pricing and authenticity, reaching out directly to manufacturers and brand owners is the gold standard. However, this method often requires business credentials, references, and meeting strict minimum order quantities (MOQs).
Brands like Nike or Apple typically work with pre-approved vendors only, but thousands of medium-sized brands welcome wholesale relationships with sellers.
2. Distributors
These intermediaries serve as middlemen between manufacturers and retailers. If you’re trying to source from a brand that does not sell directly, they’ll likely refer you to one of their Amazon-approved distributors.
Examples include companies like EEDistribution for toys or Petra for electronics. These sources often allow lower MOQs and quicker onboarding.
3. Local Brands
Working with regional or emerging brands gives Amazon sellers the opportunity to develop exclusive listings or secure less-saturated products.
Many Amazon FBA distributors overlook this segment, but smaller brands can often offer better pricing flexibility, faster support, and untapped product niches.
Choosing the Right Supplier
Finding a wholesale supplier is only half the battle. Choosing the right one involves evaluating product quality, communication, logistics support, order turnaround times, and contract terms.
Sellers frequently wonder how to find who is the supplier on Amazon, but the more critical question is: how do I verify their legitimacy and performance?
Key Factors to Check
Assess the supplier’s reputation through industry forums, request trade references, and demand a full pricing and MOQ sheet before proceeding.
For Amazon sellers, it’s important to ensure the supplier issues valid invoices because Amazon may request these invoices for brand approval or counterfeit protection reviews.
This is why sticking with Amazon approved wholesalers or suppliers listed in verified directories is important for compliance.
9 Ways to Find Amazon Wholesale Suppliers
Contact Brands Directly
Many sellers begin by searching for brands they’re interested in selling, visiting their websites, and reaching out to their sales or wholesale department. This method is time-intensive but can yield direct supplier relationships with lower pricing tiers and greater control over inventory.
Check Authorized Distributors
If a brand doesn’t offer direct accounts, it’ll often refer sellers to their authorized distributors. Many sellers looking for a list of Amazon authorized suppliers start here, particularly when trying to work with higher-tier brands in health, toys, or electronics.
Leverage Existing Suppliers
If you’re already working with a supplier for certain ASINs, ask them whether they carry other brands that fit your niche. Often, FBA wholesale distributors are capable of supplying more than you realize.
Use Supplier Networks
Online directories like WholesaleCentral or GlobalSources often list wholesale Amazon suppliers open to working with ecommerce sellers. While some vetting is still required, they provide a good starting point for supplier discovery.
Focus on Niche Markets
Avoid oversaturated categories and instead explore product verticals where demand is table but competition is lower. This helps you find best Amazon wholesale products while building more defensible listings.
Partner with Local Brands
Small regional brands might not yet be on Amazon but could be open to partnerships. This allows you to secure exclusive distribution rights, making your seller offer more unique.
Trace Distribution Chains
Use reverse engineering techniques to track who the supplier is on Amazon. Tools like Forceget can help you learn more about seller IDs, and from there, deduce potential supplier sources.
Analyze Competitors
Review top competitors in your product category, particularly Amazon FBA distributor names that appear repeatedly. Analyze their listings and trace back potential wholesale sources using seller tools and third-party analytics.
Explore Wholesale Directories
Assemble a list of Amazon suppliers using credible directories like SaleHoo, Worldwide Brands, or even industry trade show participant lists. These platforms often pre-vet suppliers, saving you time and minimizing fraud risk.
Approach a Dropship Supplier
If capital is tight, dropshipping may provide a low-barrier entry. While not true wholesale, many Amazon wholesale suppliers also offer hybrid dropshipping models, allowing you to validate product ideas before committing to bulk orders.
How to Verify Amazon Wholesale Suppliers’ Legitimacy
Due diligence is essential. Cross-reference their business licenses, check Better Business Bureau records, and demand multiple trade references. Always request sample shipments and validate their Amazon experiences. Avoid anyone who doesn’t provide valid invoices or pushes gray-market goods.
How to Identify Profitable Amazon Wholesale Products
Start by narrowing down profitable categories with consistent search volume and minimal seasonal volatility. Then use FBA calculators to ensure the margins hold after fees. The best wholesale products to sell on Amazon are often replenishable products in beauty, home goods, and kitchen essentials.
Advanced sellers also use data from supplier product catalogs to pre-test ASINs in Amazon tools, ensuring demand and pricing remain favorable. This mix of strategy forecasting and supplier alignment is what sets successful wholesale sellers apart in 2025.