How Many Sellers Are on Amazon: 2025 Key Statistics

Amazon remains the global leader in ecommerce, but just how many sellers are on Amazon and how can I find sellers on Amazon in 2025? 

With the growth of digital marketplaces accelerating, especially post pandemic, understanding the depth of Amazon’s seller ecosystem is essential for anyone considering entering the platform or evaluating market competition. 

From third party (3P) merchants to Fulfillment by Amazon (FBA) users, there are Amazon product sales statistics on the scope and the success of Amazon’s commercial landscape worldwide

Amazon Seller Statistics: Key Numbers for 2025

As of Q1 2025, there are over 9.7 million Amazon sellers worldwide, with more than 2.5 million considered active. These sellers are distributed across Amazon’s 20+ marketplaces, including the United States, UK, Germany, India, Japan, and Canada. 

Notably, over 82% of these sellers use FBA (Fulfillment by Amazon), streamlining logistics and boosting prime eligibility. 

The platform continues to expand, with 1.1 million new sellers joining in the past year alone. According to recent Amazon FBA statistics, roughly 58% of sellers report profitability within their first 12 months, and about 25% generate over $100,000 in annual revenue. 

How Many Amazon Sellers Are on Amazon US?

The U.S. remains Amazon’s largest and most competitive marketplace. In 2025, there are approximately 1.1 million active sellers on Amazon U.S. These sellers account for the majority of global GMV (Gross Merchandise Volume), with product categories ranging from electronics to home goods dominating the scene.

The list of Amazon vendors in the USA includes solo entrepreneurs, international brands, wholesalers, and resellers. With over 200 million Prime members, the U.S. continues to be the most profitable territory for Amazon 3P sellers. 

How Many Amazon Sellers Are on Amazon UK?

The UK is the second largest marketplace in Europe, with over 330,00 active sellers as of 2025. Many UK based sellers take advantage of Amazon’s Pan-Europe FBA network, enabling them to distribute goods across the continent efficiently. 

Amazon sales in the USA continues to attract UK sellers aiming to break into the lucrative American market. Meanwhile, domestic brands flourish on Amazon UK, benefiting from Amazon’s strong regional infrastructure and consumer base. 

How Many Sellers Are on Amazon Active Country By Country

As of 2025, here is a snapshot of the number of sellers per marketplace:

  • Amazon US: 1.1 million active sellers 
  • Amazon UK: 330,000
  • Amazon Germany: 320,000
  • Amazon India: 400,000
  • Amazon Canada: 210,000
  • Amazon Japan: 180,000
  • Amazon Australia: 160,000
  • Amazon Brazil: 90,000
  • Amazon France: 140,000
  • Amazon Mexico: 80,000

Each marketplace serves both local and international merchants, with Amazon 3P sellers dominating product listings in almost every region. 

How Many Sellers on Amazon are Third-Party/Independent Sellers

How many third party sellers are on Amazon, Over 60% of products sold on Amazon come from third party sellers, with the number continuing to grow. According to the latest Amazon seller statistics, third party sellers (Amazon 3P sellers) are crucial to the marketplace’s variety and pricing strategy. 

In 2025, it’s estimated that 6.2 million of the total 9.7 million sellers are independent businesses unaffiliated with Amazon owned brands or vendors. The shift toward 3P sales has allowed small and medium sized enterprises to thrive alongside larger operations. 

Frequently Asked Questions (FAQs)

How Many Sellers Are on Amazon Use Amazon FBA 

More than 82% of active sellers use Fulfillment by Amazon. FBA allows sellers to store products in Amazon’s warehouses, with Amazon handling packing, shipping, customer service, and returns. This model improves Prime eligibility and delivery speed, significantly impacting visibility and sales potential. 

What Percentage of Amazon FBA Users Are Successful 

Recent reports show that 58% of Amazon sell in USA turn a profit within their first year, with FBA users generally outperforming non FBA counterparts due to their operational efficiencies. Furthermore, around 65% of top earning Amazon sellers use FBA as their primary logistics method.

How Many Sellers Are on Amazon Make Over $100K 

Roughly 25% of sellers make over $100,000 annually, and 13% earn more than $250,000. Among those, a growing segment belongs to Amazon 3P sellers who rely on sales data for Amazon driven strategies and niche targeting to scale their operations. 

How Many Sellers Are on Amazon Currently Millionaires 

It’s estimated that over 50,000 Amazon sellers have surpassed $1 million in lifetime sales. Many of these operate with private label products, wholesales strategies, or multi brand portfolios. High revenue sellers typically leverage Amazon FBA and outsource key operations to reduce overhead and focus on scaling.