Hidden Gold for New FBA Sellers: Amazon New Seller Incentives Inside Seller Central
Launching a business on Amazon can feel overwhelming, especially when facing complex logistics, rising costs, and fierce marketplace competition. For new sellers, the early phase of building a profitable operation often requires smart strategies and support that go beyond listing products and hoping for traction. Recognizing these challenges, Amazon has rolled out a targeted initiative called the Amazon New Seller Incentives, a comprehensive program designed to reduce the startup burden for first time sellers and accelerate their path to profitability. These seller incentives offer far more than just a
head start. From free Fulfillment by Amazon (FBA) services and discounted storage to Vine review credits and advertising spend vouchers, Amazon has created a launchpad that helps new sellers enter the marketplace with momentum.
The program is now available across key global regions, including North America and Southeast Asia, with tailored benefits delivered directly through Seller Central.
What Are Amazon New Seller Incentives?
For entrepreneurs entering the Amazon marketplace for the first time, the barriers to entry can feel steep. Between logistics, storage, fulfillment fees, marketing expenses, and overall competition, the early stages can quickly drain capital and dampen momentum.
To reduce friction and give new sellers a fighting chance, Amazon has introduced an increasingly powerful initiative known as the Amazon New Seller Incentives.
These targeted benefits are designed to create a level playing field by offering first time sellers a suite of support tools, discounts, and credits across fulfillment, advertising, and branding.
Whether through free FBA fulfillment, discounted storage, or hundreds in advertising credits, the program aims to attract committed sellers and help them generate conversions early in their launch.
Launched under Amazon’s commitment to long term seller success, the new seller incentives Amazon offers are part of a broader shift toward platform inclusivity.
They reward proactive sellers who align with Amazon’s goals of offering a better customer experience, optimized listings, and Prime complaint fulfillment. From free returns processing on new to FBA ASINs to complimentary Vine credits for early product reviews, these benefits significantly reduce startup friction and increase the chances of long term profitability.
What Are The Benefits Of Amazon New Seller Incentives?
For qualifying new sellers, these incentives are both strategic and financial. One of the most significant advantages is the opportunity to minimize the cost of initial product launches. Fulfillment by Amazon (FBA) usually incurs inbound shipping charges, storage fees and customer service costs.
Through the incentive program, eligible sellers can receive free monthly storage and removal for their new FBA ASINs for a limited period. In addition, Amazon will often cover the first inbound shipping charges when sellers use Amazon partnered carriers, lowering the cost to send FBA inventory to Amazon by a notable margin.
Visibility is another major benefit. Amazon offers up to $200 in Sponsored Products ad credit as part of the incentive package. This allows new sellers to launch visibility campaigns with no out of pocket costs, helping them drive traffic to listings and achieve those crucial first few conversions.
With competition rising across nearly every category, early traffic driven by advertising, without budget constraints, can be a differentiator that decides whether a seller gains momentum or remains buried. Amazon also includes credits for the Vine program, which helps generate product reviews from verified early reviewers. This social proof is essential for building trust with new customers and improving organic ranking.
Reduced Costs And Increased Efficiency
One of the most immediate benefits of enrolling in the Amazon new seller incentives is the significant reduction in operational costs that new sellers typically encounter. Starting with free Fulfillment by Amazon (FBA) credits, Amazon subsidizes shipping and warehousing for eligible sellers through the FBA New Selection Program.
This includes up to 90 days of free storage and removals for qualified ASINs, which means sellers can test new product launches without worrying about upfront storage charges or inventory cleanup costs. In addition, the $200 Amazon Sponsored Products ad credit granted to newly registered sellers provides a free runaway to test advertising campaigns. Paid traffic on Amazon is often essential to gain visibility in the early stages of selling, and by covering these expenses initially, Amazon allows sellers to shift their budgets toward product sourcing, listing optimization, or reinvestment in their catalog.
Better Visibility And Successful Sales
Amazon’s marketplace is increasingly competitive, and for new sellers visibility is often the biggest barrier to driving consistent sales. Through the Amazon New Seller Incentives, participants are given critical tools to improve product discovery and boost their ranking in search results.
In particular, the $200 in free Sponsored Products advertising credits can be used to launch high intent keyword campaigns that immediately drive traffic to newly listed products.
Moreover, Amazon includes Vine review credits within the new seller package, allowing sellers to generate credible, high quality reviews for new ASINs. Reviews are a foundational part of Amazon’s conversion algorithms and can dramatically improve buyer trust and click through rates.
With this program, sellers can list new products and immediately begin collecting verified customer feedback, instead of waiting weeks or months to organically gather reviews.
Eligibility Criteria For Amazon New Seller Incentives
Amazon’s new seller incentives are tailored specifically to support sellers entering the platform for the first time. As of 2025, eligibility requirements for this program remain straightforward, but strict. To qualify, a seller must have a new professional selling account, and they must be brand new to Amazon FBA, that is, they should not have previously fulfilled orders using FBA.
Furthermore, sellers must register as a brand owner or register their product through Amazon Brand Registry to unlock certain benefits like A+ Content, Vine reviews, and other promotional tools.
Those who don’t own a trademark or brand may still participate in some of the benefits like free storage and advertising credits, but full access to all incentives typically requires brand level registration.
Another important eligibility rule is time based: sellers must claim their benefits within a specific window, usually within the first 90 days of account approval. Missing that window may disqualify them from receiving ad credits or fee waivers.
Lastly, incentives vary slightly depending on the marketplace. For example, the North American New Seller Incentives Program differs slightly in its value and scope from the programs in the EU or Southeast Asia, so sellers are encouraged to review the local terms available in their Seller Central dashboard.
Are Existing Sellers Eligible For The New Seller Incentives?
The Amazon incentive program is restricted to new accounts only. Existing sellers, even those who have never used FBA will not qualify if their account is more than 90 days old. This is part of Amazon’s effort to discourage abuse of the program while rewarding genuinely new entrants to the platform.
For existing sellers looking to boost their visibility or reduce costs, Amazon nuevo may offer temporary discounts on advertising tools or limited time FBA deals, but they do not match the full suite of benefits offered in the official NSI package.
Are Only Brand Owners Eligible For New Seller Incentives Benefits?
One of the misconceptions about the Amazon new seller incentives is that they are only available to sellers with a registered brand. While being enrolled in Brand Registry unlocks additional tools like A+ Content, Brand Analytics, and intellectual property protection, it is not a requirement for accessing the new seller’s benefits.
Bot resellers and brand owners can participate in the NSI program as long as they meet the core eligibility requirements. That said, sellers with brand ownership have an advantage when combining NSI benefits with content tools to drive higher conversions rates.
Where Can You Find Your New Seller Incentives?
Once the seller ‘s account is verified and enrolled, the full list of eligible incentives can be found in Seller Central under the Growth or Performance tab, depending on the region. Amazon displays a personalized dashboard outlining available credits, their expiration dates, and usage instructions. Sellers should monitor this dashboards regularly, as incentives often have time based expiration typically within 90 or 120 days of account creation. Once expired, unredeemed benefits cannot be reactivated.
How Do Amazon New Seller Incentives Work?
Each benefit under the Amazon new seller incentives program activates based on specific seller actions. For example, once the seller sends a shipment to an FBA warehouse, the free storage and removals benefits begin tracking automatically.
Likewise, once the seller launches a Sponsored Products campaign, the first $200 in ad spend is covered by the promotional credit if it’s properly applied during setup. Similarly, Vine credits are activated upon enrollment of the new ASIN into the Vine program, where Amazon will dispatch the product to selected reviewers.
The most important factor for success is time management. If a seller fails to use these incentives within the specified window, they are forfeited. It’s essential for sellers to map their launch plan around redemption timelines to avoid missing out.
How To Redeem Your Amazon New Seller Incentives?
Redemption happens inside Seller Central but requires active input from the seller. For fulfillment related benefits, the system will automatically apply the fee waivers to eligible ASINs and shipments.
For advertising credits, sellers must enter the appropriate promo code during campaign creation or manually activate the offer from their advertising console.
Vine enrollment is also initiated through the Manage Your Experiments dashboard, and eligible products must meet certain reviews and category requirements to qualify.
Amazon’s NSI program was designed to be as frictionless as possible, but sellers should still double check each benefit’s redemption method to avoid technical issues or missed opportunities.
What Is The Best Way To Use Your New Seller Incentives?
To maximize impact, sellers should align their product launch timelines with the redemption windows provided by Amazon. Prioritizing high demand or proven products as part of the FBA launch ensures greater use of the free storage, shipping, and removals benefits. Advertising credits should be applied early to test keywords, validate products market fit, and start generating conversions that influence ranking.
Vine credits should be reserved for ASINs that lack reviews and are unlikely to gain organic traction quickly. Combining multiple incentives into a single, strategic launch event allows new sellers to generate momentum rapidly while minimizing costs.
By using all available tools under the NSI program, from fulfillment and returns to advertising and review generation, sellers can replicate the early traction that normally takes months to build.