Guide to Amazon Best Sellers Rank
According to Chris Turtone Ecommerce, products ranked in the top 100 of their Amazon Best Sellers Rank (BSR) category often experience significantly higher sales and conversion rates compared to those ranked in the thousands or tends of thousands.
Several factors tend to contribute to BSR, including sales volume, sales velocity, category competition, customer reviews, and product listing optimization. Exploring its importance, the factors that determine it, and effective strategies will help you improve your product’s ranking.
What is Amazon’s Best Seller Rank?
Amazon’s Best Sellers Rank (BSR) is a numerical value assigned to each product listed on the platform.
It serves as a relative indicator of a product’s sales performance within its category.
A lower BSR Amazon suggests that a product has sold more units than other similar items during a specific period.
Products with higher sales volumes and faster sales rates tend to have lower BSRs.
Additionally, the level of competition within a category can influence a product’s BSR. For example, a product in a highly competitive category may have a lower BSR compared to a product in a less competitive category, even if it sells fewer units.
Why is Amazon’s Best Seller Rank Important?
A high best seller rank can significantly impact a product’s visibility and sales on Amazon.
It’s a crucial metric that can influence customer purchasing decisions, attract organic traffic, and improve search rankings.
A high BSR can also make your product eligible for Amazon’s Featured Products program, which can further boost visibility and sales.
How Does the Best Seller Rank Affect Sales?
Customers who are satisfied with a popular product are more likely to leave positive reviews, which can further improve its Amazon BSR and reputation.
- Increased Visibility: Amazon’s search algorithm prioritizes products with higher BSRs, making them more likely to appear at the top of search results, leading to more clicks and potential sales.
- Enhanced Credibility: Customers often associate a high BSR with popular and well-received products, instilling confidence in potential buyers and encouraging them to make a purchase.
- Improved Search Rankings: A high best seller rating Amazon can positively impact your product’s organic search rankings, making it more likely to appear for relevant keywords.
- Eligibility for Featured Products: Amazon’s Featured Products program highlights top-selling products in various categories. A good BSR can increase your chances of being selected for this program, which can significantly boost sales and visibility.
Factors that Determine an Amazon Product’s Best Seller Rank
Several factors contribute to a product’s BSR, including:
The primary factor is the number of units sold within a specific time period. A higher sales volume generally leads to a lower BSR. The rate at which units are sold is also considered.
Products with a higher sales velocity, meaning they sell quickly, tend to have lower BSRs.
The level of competition within a product’s category can impact its BSR. In highly competitive categories, even a high sales volume may not result in a very low BSR.
Positive reviews and high ratings can improve a product’s BSR. Satisfied customers are more likely to purchase and recommend a product, leading to increased sales and a higher BSR.
Factors like accurate keyword targeting, high-quality images, and compelling product descriptions can also influence BSR. Optimizing your product listings can make them more discoverable and attractive to potential customers, leading to increased sales and a lower BSR.
Optimizing your Amazon Category Selection
Choosing the right categories and subcategories is necessary for maximizing your product’s visibility and sales on best sellers of Amazon.
While the main categories may seem attractive, they often have intense competition, especially for smaller businesses.
- Identify relevant subcategories: Create a list of potential subcategories that accurately reflect your product’s characteristics.
- Analyze best-selling products: Examine the top-selling products in your chosen subcategories to assess their alignment with your product.
- Consider niche categories: Explore less competitive categories to reduce competition and potentially improve your BSR.
- Experiment and adjust: Don’t hesitate to try different subcategories and make adjustments as needed.
And to boost your product’s visibility and search rankings, optimize your product listing for both users and Amazon’s A10 algorithm:
- Use tools or consult experts to identify relevant keywords.
- Strategically place keywords in your product title, description, and features.
- Professional-grade photos can significantly enhance your product’s appeal.
- Highlight the advantages and uses of your product rather than simply listing its features.
- Research your competitors’ pricing and set a fair and competitive price to attract buyers.
And don’t forget to add videos of the product since it offers a more immersive experience for potential customers and improves your product’s ranking.
How Is Amazon BSR Calculated?
Amazon ranking system is a complex system that takes into account a variety of factors, including sales volume, sales velocity, category competition, customer reviews and ratings, and product listing optimization.
While the exact formula is not publicly disclosed, it is believed to be a weighted average of these factors, with sales volume and sales velocity being the most significant contributors.
The algorithm also considers the overall health of the product category. If a category is experiencing high levels of competition, it may be more difficult to achieve a good BSR, even with a high sales volume.
Conversely, if a category is less competitive, a lower sales volume may be sufficient to achieve a good BSR.
What Is a Good BSR on Amazon?
A “Good” BSR meaning depends really on the product category as mentioned above, as well as the level of competition.
In highly competitive categories, a BSR in the thousands or even hundreds can be considered good.
In less competitive categories, a BSR in the tens of thousands may be acceptable.
How To Find Best Sellers Rank on Amazon?
To find a product’s Amazon BSR list on Amazon, simply search for the product using the Amazon search bar. Click on the product listing, and the BSR information will typically be located below the product’s title and price.
This information is often displayed as a numerical value, such as “Best Seller Rank in Electronics #1,000.”
The lower the number, the higher the product’s ranking within its category.
What Is The Difference Between BSR and Organic Ranking
While both BSR and organic rankings are important for product visibility, they are distinct metrics.
BSR measures a product’s sales performance relative to other similar items within its category, providing a direct indication of its popularity and demand.
Organic ranking, on the other hand, refers to a product’s position in search results based on its relevance to specific keywords and other factors.
A high BSR can contribute to improved organic ranking, as it often signals a popular and well-received product.
However, organic ranking is also influenced by factors such as keyword optimization, product listing quality, and customer engagement.
How to Improve Amazon BSR
In order to improve Amazon BSR, there are a number of factors to focus on for an optimum strategy.
Drive Sales: Implement effective marketing campaigns, optimize your product listings, and offer competitive pricing to increase sales volume and velocity.
Enhance Product Quality: Ensure your product meets or exceeds customer expectations to encourage positive reviews and repeat purchases.
Optimize Product Listings: Use relevant keywords, high-quality images, and compelling product descriptions to improve your products visibility in search results.
Use Amazon Advertising: Use Amazon’s advertising tools to target potential customers and increase visibility.
Monitor and Respond to Reviews: Actively monitor customer reviews and respond promptly to address any concerns or issues.