Amazon Global Selling: Sell Worldwide with Amazon
Selling internationally on Amazon eliminates the traditional barriers of global trade, allowing businesses to list products across Amazon websites worldwide, from the US and Canada to Europe, Japan, and way beyond. Whether you’re a small business looking to break into new markets or an established seller ready to dominate globally, Amazon Global Selling provides the tools, logistics, and customer reach to help you succeed.
What is Amazon Global Selling?
Amazon Global Selling (AGS) is an ecommerce solution that allows sellers to expand beyond their local markets and reach customers on Amazon marketplaces across the globe. With this program, sellers can tap into international demand, list their products in multiple countries, and scale their business worldwide.
Amazon currently operates in over 20 global marketplaces, including major regions such as North America, Europe, Asia-Pacific, and the Middle East.
Whether you’re a small business looking to enter new markets or an established enterprise aiming to increase global sales, AGS provides the tools, infrastructure, and support needed to sell on Amazon worldwide.
Why Amazon Global Selling
Selling internationally on Amazon provides a unique opportunity for businesses to grow revenue streams, overcome domestic market limitations, and establish a strong presence across multiple regions.
Amazon Global Selling simplifies international expansion by handling various complexities like logistics, payment processing, and language barriers, allowing sellers to focus on what they do best, growing their brand.
Easy Access to Global Marketplaces
One of the primary advantages of how to sell globally on Amazon is seamless access to Amazon marketplaces worldwide. Sellers can list their products in regions such as the US, Canada, the UK, Germany, Amazon Japan, Australia, and more.
By using Amazon’s international infrastructure, businesses can instantly reach millions of potential customers in different countries without the need for a physical presence.
Local Currency Payments
Amazon Global Selling ensures that sellers receive payments in their preferred local currency, eliminating the hassle of foreign exchange conversions.
Amazon provides built-in currency conversion options, allowing sellers to price their products competitively for international customers while ensuring hassle-free payouts.
Maintain Your Authority
By expanding into multiple markets, sellers can establish themselves as a trusted global brand.
Selling internationally enhances credibility and opens doors to a wider customer base. With a strong global presence, businesses can strengthen their authority in their niche and gain recognition across multiple regions.
Simplified Logistics
Amazon’s Fulfillment by Amazon (FBA) International takes the complexity out of cross-border shipping. By using Amazon Global Seller Central, sellers can store inventory in Amazon’s fulfillment centers across different regions.
Amazon handles picking, packing, shipping, customer service, and returns, reducing the challenges associated with selling in foreign markets.
Reduce Low Sales Periods
Selling in multiple countries allows businesses to offset seasonal fluctuations and maintain consistent sales throughout the year.
For example, while sales might slow down in one region, another country may experience a peak shopping period, helping sellers maintain steady streams.
Multilingual Support
Amazon provides built-in language translation tools that help sellers communicate with customers and list products in multiple languages. The Amazon Global Seller Central dashboard allows sellers to manage their inventory, marketing, and customer interactions across different countries, ensuring smooth business operations worldwide.
How Does Amazon Global Selling Work?
Getting started with Global Selling Amazon involves a few essential steps. By following these steps, sellers can efficiently list and sell products across multiple Amazon marketplaces.
1. Determine Your Marketplace(s)
The first step in selling internationally is choosing which Amazon websites worldwide to target.
Amazon operates marketplaces in regions such as North America, Europe, the Middle East, and Asia-Pacific. Researching market demand, competition, and shipping logistics will help sellers decide where to expand first.
2. Register a Seller Account
Once a marketplace is selected, sellers need to register for an Amazon Global Selling Account on their desired platform. If a seller already has an Amazon account in one region, they can link their accounts to operate seamlessly across multiple marketplaces.
3. Choose Your Fulfillment Channel
Sellers can either fulfill orders themselves (Merchant Fulfilled Network) or use FBA International, where Amazon handles storage, shipping, and customer service.
Amazon FBA Europe is a popular option for those looking to expand into European marketplaces.
4. Currency, Fees, Taxes, and Languages
Understanding Amazon Global Selling Fees, tax requirements, and language barriers is important before expanding. Different marketplaces have unique fee structures, local taxes, and compliance regulations. Sellers need to factor these costs into their pricing strategies.
5. List Your Products
Once registered, sellers can create product listings using Amazon Global Seller Central.
Amazon provides automated translation tools to help sellers create localized product descriptions for different regions.
6. Get Your Products Retail Ready
To succeed internationally, sellers should optimize their product listings with localized keywords, competitive pricing, and high-quality images. Product compliance and branding consistency play an important role in maximizing Amazon Global Sales.
What Are Amazon Global Selling Fees?
Selling internationally involves various fees that sellers need to consider.
Monthly Professional Selling Plan Fee
Sellers using Amazon’s Professional Selling Plan pay a fixed monthly subscription fee. This fee varies by marketplace but provides access to advanced selling tools and multiple international markets.
Referral Fee
Amazon charges a referral fee for every sale, which is a percentage of the product price. The rate varies depending on the product category and marketplace.
FBA Fees
Sellers using FBA International leading to additional fulfillment fees for storage, picking, packing, and shipping. Amazon FBA fees vary by region and product size.
International Shipping Fees
For sellers not using FBA, international shipping costs can depend significantly based on destination, package weight, and carrier fees.
Customs Duties and Taxes
Sellers must comply with local import taxes and customs duties when shipping products internationally. Amazon provides tools to help sellers navigate global tax requirements.
Frequently Asked Questions (FAQs)
Which Country is Best for Amazon Global Selling?
The best country for Amazon sellers depends on product demand, competition, and logistics. The US remains the most lucrative market, but Amazon Europe, particularly the UK and Germany, also offers strong sales opportunities.
Can You Have Two Amazon Seller Accounts in Different Countries?
Yes, sellers can have multiple Amazon Global Selling Account across different marketplaces.
However, Amazon requires sellers to link accounts and follow compliance regulations.
How Do You List Globally on Amazon?
To sell globally on Amazon, sellers need to register in their desired marketplaces, create localized product listings, and choose a fulfillment method. Amazon Global Seller Central streamlines the process of managing international sales.
What Are the Top 3 Countries for Amazon Sellers?
The top three countries for Amazon Global Sales are the United States, United Kingdom, and Germany.
These marketplaces offer high customer demand, strong infrastructure, and reliable fulfillment options.
Which European Country Is the Best for Amazon Global Selling?
Among Amazon FBA in Europe, the UK, and Germany are the top choice for sellers due to large customer bases, strong logistics networks, and well-established Amazon Marketplaces.