Amazon BFCM Strategies for FBA Sellers

Black Friday and Cyber Monday (BFCM) are two of the busiest shipping days of the year, and Amazon is no exception, which is why you need an Amazon BFCM guide to assist sellers into gaining the most out of this experience. 

According to a study by Adobe Analytics, online sales during BFCM in 2023 reached a record-breaking $35.3 billion, with Amazon accounting for a significant portion of that total.

However, the holiday shopping season as a whole is expected to see even more growth in 2024, with US online sales projected to reach $240.8 billion, representing an 8.4% increase from the previous year. 

For FBA sellers, BFCM can be a great opportunity to increase sales and boost brand visibility. However, it’s vital to be prepared and have a solid strategy in place to maximize your success.

What are Black Friday and Cyber Monday?

Black Friday is the day after Thanksgiving in the United States, traditionally marked by heavy retail discounts and sales. It has evolved from an in-store shopping event to a global phenomenon that now spans both online and offline channels. 

The name “Black Friday” is thought to have originated from the practice of retailers using black ink to record profits on their balance sheets after a successful day of sales. 

Cyber Monday, which follows Black Friday, is a similar shopping event that focuses on online deals. It was originally coined by online retailers to encourage shoppers to continue their shopping spree online after the in-store frency of Black Friday. Cyber Monday has since become a popular day for online retailers to offer exclusive deals and promotions. 

Both Black Friday and Cyber Monday are characterized by significant discounts, limited-time offers, and intense competition among retailers.

For FBA sellers, these events represent a unique opportunity to increase sales, drive brand awareness, and attract new customers.

When is Black Friday 2024?

Black Friday 2024 is a highly anticipated shopping event that will take place on November 29. It’s a day when retailers offer deep discounts and promotions on a wide range of products, both online and in-store. 

For FBA sellers, Black Friday presents a unique opportunity to increase sales, drive brand awareness, and attract new customers.

When is Cyber Monday 2024?

If you’re wondering when Cyber Monday starts at Amazon, it is set to take place on December 2nd, 2024. It’s a day when retailers offer exclusive deals and promotions specifically designed for online shoppers. 

Cyber Monday has grown in popularity over the years, as more and more consumers have turned to the internet for their holiday shopping.

For FBA sellers, Cyber Monday on Amazon presents a great opportunity to capitalize on the increased online traffic and generate significant sales.

Why Should FBA Sellers Participate in Black Friday and Cyber Monday?

FBA sellers should participate in Black Friday and Cyber Monday because of the numerous benefits it offers. 

Firstly, it can lead to a significant increase in sales, as consumers are actively searching for deals during this time. 

Secondly, participating in BFCM can help to increase brand visibility and reach a wider audience. By offering competitive deals and promotions, FBA sellers can attract new customers and build brand awareness.

Finally, BFCM can be a great opportunity to build customer loyalty. 

By providing a positive shopping experience and offering exceptional value, FBA sellers can encourage customers to return and make future purchases.

Why do you need a Black Friday and Cyber Monday Marketing Strategy in 2024?

BFCM marketing is necessary in 2024, to help you succeed: 

Target the Right Audience: Identify your ideal customer based on factors such as demographics, interests, and purchasing behavior. This will help you tailor your marketing efforts to reach the most relevant audience and increase your chances of conversion. 

Optimize Your Product Listings: Ensure that your product listings are optimized for search engines and include relevant keywords. Use high-quality images and detailed descriptions to showcase your products and entice customers to click through. 

Create Effective Promotions: Offer compelling deals and discounts that will attract customers and encourage them to purchase. Consider offering limited-time offers, bundle deals, or percentage discounts. 

Manage Inventory and Fulfillment: Ensure that you have enough inventory to meet increased demand during BFCM and that your fulfillment process is efficient. This will help prevent stockouts and ensure that orders are shipped promptly.

How to Prepare for Black Friday and Cyber Monday?

FBA sellers should take a proactive approach and start planning well in advance. 

Decide what deals and discounts you will offer during Amazon BFCM. Consider offering limited-time offers, bundle deals, or percentage discounts. 

Ensure that your product listings are optimized for search engines and include relevant keywords. Use high-quality images and detailed descriptions to showcase your products and entice customers to click through. Make sure your listings are accurate and up-to-date to avoid customer dissatisfaction. 

Ensure that you have enouhg inventory to meet increased demand during BFCM. This will help prevent stockouts and ensure that orders are shipped promptly. 

Make sure that your fulfillment process is efficient and can handle increased order volume, which might involve optimizing your warehouse layout, investing in new technology, or hiring additional staff. A streamlined fulfillment process will help ensure that orders are shipped on time and accurately, which is crucial for customer satisfaction. 

Develop a marketing plan that outlines your strategies for promoting your products during BFCM. This may include email marketing, social media advertising, paid search advertising, and influencer marketing.

Do’s and Don’ts During Black Friday and Cyber Monday?

During Black Friday and Cyber Monday, FBA sellers should monitor their sales, offer excellent customer service, and use Amazon’s marketing tools. 

They should avoid over-promising and under-delivering, neglecting other customers, and forgetting about post-BFCM marketing. 

How to Promote During Black Friday and Cyber Monday?

To promote during Black Friday and Cyber Monday FBA sellers need to use multiple marketing channels to reach their target audience and drive sales. 

Amazon Black Friday Advertising is necessary, as well as for Cyber Monday. 

Email Marketing

Email marketing is a powerful tool for reaching existing customers and promoting exclusive deals and discounts. 

By segmenting your email list and sending targeted messages, you can increase the effectiveness of your campaigns. 

Social Media

Social media ads are another effective way to reach a wider audience and promote your products. Platforms like Facebook, Instagram, and TikTok offer a variety of targeting options that allow you to reach specific demographics and interests. 

Paid Search Advertising

Paid Search Ads is a greater way to appear at the top of search engine results pages for relevant keywords. 

Paid ads can be particularly effective during BFCM when customers are actively searching for deals. 

Influencer Marketing

Influencer marketing involves partnering with influencers in your niche, where you can reach a targeted audience and build trust and credibility. 

Influencers are known to have a large following of individuals that trust their judgement and credibility, hence more of an opportunity to gain a new following range as well as new customers.