A Guide To Amazon FBA

Amazon FBA is an Amazon service that allows third-party sellers to store their products in Amazon’s fulfillment centers. 

It allows sellers to sell their products on Amazon and on their own e-commerce websites or other marketplaces, with fees for storage, fulfillment, and other associated costs. It also ships quickly and reliably, which can make customers happier and increase sales.


What is Amazon FBA?

Amazon FBA (Fulfillment by Amazon) is an Amazon service that allows third-party sellers to store their products in Amazon’s fulfillment centers. When a seller sends their inventory to Amazon, the company stores, packages, and ships the products to customers.

When a customer buys an item that is “fulfilled by Amazon,” Amazon chooses, packs, and ships the item for the seller.Amazon also takes care of customer service and returns, so shoppers don’t have to worry about those things.

Amazon FBA allows sellers to sell their products on Amazon as well as on their own e-commerce websites or other marketplaces. Sellers pay fees for storage, fulfillment, and other associated costs in exchange for using the service.

Overall, Amazon FBA allows sellers to focus on growing their businesses while Amazon handles order fulfillment logistics. It also ships quickly and reliably, which can make customers happier and increase sales. 

How Does Amazon FBA Works?

Fulfillment by Amazon can help you reduce fulfillment headaches as your business grows. Amazon FBA operates in several stages:

  1. Create an Amazon seller account: Before you can use Amazon FBA, you must first create an Amazon seller account.
  1. List your products: Once you have an Amazon seller account, you can list your products. You have the option of creating new product listings or adding your products to existing ones.
  1. Send your products to Amazon: Once your products have been listed on Amazon, you must ship them to an Amazon fulfillment center. Amazon provides instructions for packaging and shipping your products to their facilities.
  1. Amazon receives and stores your products: Amazon will store your products in their fulfillment centers until a customer places an order.
  1. Customer orders your product: When a customer orders your product, Amazon picks, packs, and ships it to the customer.
  1. Customer service and returns are handled by Amazon. Amazon handles all customer service inquiries and returns on the seller’s behalf.
  1. Before giving the rest of the money to the seller, Amazon takes out fees for storage, shipping, and other costs related to the sale.

Overall, Amazon FBA allows sellers to outsource their businesses’ logistics to Amazon. This allows them to concentrate on other aspects of their business, such as marketing and product development. It also provides fast and dependable shipping, which can make customers happy and lead to increased sales.

How To Start Amazon FBA

1. Pick a niche

You must be careful when selecting a niche because Amazon FBA products have different requirements and restrictions than non-FBA products. If you do not comply, you will face any of the following consequences:

  • When your inventory arrives at the fulfillment center, you can either return it or dispose of it.
  • Amazon will stop all future deliveries.
  • You will be charged for failure to comply or prepare.
  • Your selling account may be deactivated.

You can avoid this by staying away from the following niches or categories:

Tires for automobiles, alcoholic drinks (including non-alcoholic beer), products containing unauthorized marketing materials, gift cards, gift certificates, and other instruments with stored value, unpackaged batteries, heat-sensitive inventory that melts (during warmer months), products that require air conditioning, freezing, or refrigeration etc. 

2. Find products to sell

Now that you know which niches to avoid, the next step is to find a product to sell within your chosen niche. Let us give you some pointers on how to find one:

  • Because Amazon takes size and weight into account, choose small, lightweight products that require minimal handling and shipping costs.
  • Find generic products that you can easily rebrand.
  • To save yourself from complicated paperwork and a time-consuming process, the product does not require Amazon’s approval before selling it.
  • The product is not only seasonal, but it can be sold all year.
  • The product must not yet have a trademark or patent so that you can sell it exclusively under your brand.
  • It is in high demand, marketable, and has little competition.
  • Product research is a time-consuming process, but it is worthwhile in the end because you will avoid packaging headaches and have confidence in the product you have chosen to sell.

3. Find The Right Supplier or Manufacturer

Finding the right supplier or manufacturer is critical when starting an Amazon FBA business. Because your chosen supplier will be the source of the products you sell, you must make an informed decision. There are several characteristics to look for when selecting a supplier:

To start, the supplier needs to be able to make the same products over and over again. They should also welcome third-party inspections to ensure the product’s quality.

Second, they must abide by Amazon’s and local authorities’ rules and regulations. Third, they should be willing to communicate with inspectors in a timely and effective manner when necessary. Fourth, the supplier should be an ethical and socially responsible business.

A good supplier will also give you a sample product for each copy to make sure the quality is good.

Once you’ve identified these characteristics, you can look for a supplier in a variety of ways. You can subscribe to industry trade magazines, go to trade shows, meet other business owners through industry associations, or sign up for online wholesale directories like Worldwide Brands, SaleHoo, The Wholesaler, and Price Master. 

You can also visit online B2B wholesale websites like DHgate, Amazon Business, Alibaba, Global Sources, and eWorldTrade or join Facebook groups targeting suppliers in your chosen niche.

4. Establish A Brand 

Creating a brand for your Amazon FBA business is critical for standing out in a crowded marketplace. A well-developed brand can be an effective marketing tool.

To build a brand, you must first create two names: one for your seller name and one for your product brand name. Your seller name should be distinct and memorable, as it will serve as your company name if you decide to branch out into other markets. Assign a distinct product brand name to each product you sell.

After you’ve decided on your brand names, you’ll need to create a brand logo and design. If you are not artistic or have no knowledge of graphics design, it is best to delegate this task to a professional. It’s critical to have a professional-looking design and logo that will set your brand apart from the crowd.

Use of graphics or images from stock photo websites should be avoided because other sellers may have the same design as you. Instead, hire a designer to make a unique brand design that will be associated with your products and business. You’ll be able to build customer loyalty and recognition with a well-established brand, which will help you increase sales and grow your business.

5. Open an FBA seller account.

Before you click the “Start Selling” button on Amazon Canada’s page, make sure you have the following:

  • Information on taxes
  • Credit card with an active government ID
  • Bank account number 
  • Business email address 
  • Business phone number

Then, select the best Amazon seller plan for your business strategies and objectives. Individual or professional plans are available.

6. Create A Product Listing

The “showroom” where you display your products in the marketplace is the product listings or product detail pages. On this page, try to describe your product as if a customer is looking at it in person.

Make sure the product title is clear enough for online shoppers to understand. Upload high-resolution product images shot from various angles so that customers can see how your product looks.

Bullet-point the benefits of your product and expand on them in the description section. Keep in mind that you must meet the expectations of your prospective buyers as well as Amazon’s A10 algorithm. Do thorough Amazon SEO (search engine optimization) to find the right keywords or search phrases.

7. Get your products ready for packaging

Are you still here? Great! We’ve reached the third and final step of this guide. This one requires more personnel because you will be packing a large number of items for shipping.

When it comes to inventory preparation and packaging, Amazon is meticulous. They’ve laid out the rules for how you must prepare your products for shipment to Amazon’s warehouses on their website.

One of the rules states that case-packed products must not weigh more than 50 pounds or be longer than 25 inches on any side. For more information, go to Amazon Seller Central and carefully read the Amazon FBA packaging and preparation requirements.

8. Ship your Products

It’s time to create your first shipment! Take the following steps:

Part 1: Choosing Products for Amazon FBA Shipping

To ship your products through Amazon FBA, first create a seller account on Seller Central. After logging in, go to the “Inventory” tab and select the items you want to ship. Then, select “Send/Replenish or replenish inventory” from the “Actions” dropdown menu.

Next, enter your “Ship From” address, which is the location from which your inventory will be shipped. Choose whether you want to ship individual items or case-packed items, then click “Continue” to create a shipping plan.

Part 2: Workflow for Shipment Creation

Enter the unit per case and number of case fields per product on the “Set Quantity” page, then click “Continue.” Choose who will prepare the inventory from the “Who preps” pull-down list on the “Prepare Products” page.

Set the number of labels you require on the “Label Products” page, then click “Print labels for this page” to begin printing. Then, on the “Review Shipments” page, go over the shipment plan details. If everything looks correct, approve the shipment plan and move to the “Prepare Shipment” page.

Choose your preferred shipping method and carrier under the “Shipping Service” section on the “Prepare Shipment” page, and double-check the contact information. To view the shipping cost, click “Calculate,” and if you agree to the terms and conditions, click “I agree” and then “Accept Charges” to proceed.

Finally, choose “Print box labels” to print FBA shipping labels for each box and pallet you ship. You can successfully ship your products with Amazon FBA if you follow these steps.

9. Launch Your Products 

Launching a new product on Amazon can be an exciting but nerve-racking experience. Follow these five simple steps to ensure a successful launch:

  1. Optimize your product detail page by including all relevant information for customers. When revising the bullet points and description, use high-quality photos and a “show, don’t tell” writing style.
  1. Make a splash with off-Amazon advertising. To generate interest in your product, write informative blog posts and create social media accounts.
  1. Set up Amazon PPC campaigns to rank your product in accordance with Amazon A10 criteria. Set aside a budget for this, and begin with Sponsored Brands, Stores, Posts, and Amazon Live to establish your brand and connect with online shoppers.
  1. Gather organic reviews by paying $60 to join the Amazon Early Reviewer Program. Avoid paid reviews, which are against Amazon’s policies. You can also ask customers to leave a review by clicking the “Request a Review” button.
  1. Finally, put your product out there! It’s self-explanatory, but double-check everything before pressing the “launch” button.

By following these steps, you can have a successful Amazon product launch and increase your chances of selling.

Amazon FBA Shipping Cost

Amazon FBA shipping costs vary depending on several factors, including product size and weight, shipping destination, and shipping speed. Here are some things to think about when calculating Amazon FBA shipping costs:

Fees for fulfillment

Amazon charges a fee for each item sold through FBA. This fee covers the costs of product selection, packing, and shipping. The fulfillment fee varies according to the product’s size and weight.

Storage Fees

Amazon charges storage fees for products stored in its fulfillment centers. The storage fee varies according to the size of the product and the season.

Shipping Fees

Amazon charges shipping fees to transport products from its fulfillment centers to customers. The shipping fee varies according to the shipping destination, shipping speed, and product size and weight.

Additional Fees

Amazon may charge additional fees for services such as labeling, preparation, and removal.

You can use Amazon’s FBA revenue calculator to estimate Amazon FBA shipping costs for your products. Simply enter the dimensions and weight of the product, the selling price, and the category, and the calculator will calculate the fulfillment fees, shipping fees, and other associated costs.

Keep in mind that shipping costs can have an impact on your profit margins, so consider them when setting your product prices and deciding whether to use Amazon FBA or another fulfillment method.

How To Choose Amazon FBA Freight Forwarder

Choosing the right freight forwarder for Amazon FBA is a critical decision that can affect your company’s success. Consider the following factors when selecting an Amazon FBA freight forwarder:

Experience: Look for a freight forwarder who has shipped products to Amazon’s fulfillment centers in the past. They should be familiar with Amazon’s shipping policies and procedures.

Reputation: Look up the freight forwarder’s online reputation, including customer reviews and testimonials. Check to see if they have a good track record of delivering products on time and in good condition.

Services: Consider the services provided by the freight forwarder. Do they provide full-service logistics, including customs clearance and last-mile delivery? Do they provide extra services like product inspection and labeling?

Pricing: Compare pricing from different freight forwarders to ensure that you are getting a competitive rate. Consider all costs, including shipping, customs clearance, and any other fees.

Communication: Look for a freight forwarder who responds quickly and communicates clearly and frequently. You want to be able to track your shipment and get status updates.

Location: Consider the freight forwarder’s location in relation to your products and Amazon’s fulfillment centers. A freight forwarder near your products and Amazon’s fulfillment centers may be able to provide faster shipping times and lower costs.

Overall, selecting the best freight forwarder for Amazon FBA necessitates extensive research and consideration of numerous factors. Choose a freight forwarder who meets your specific needs and budget and can provide dependable and efficient shipping services to help your business grow.